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do amazon reviewers get paid

Fraudulent reviews are hardly the only scheme on Amazon. Buyers scam sellers by claiming their package never arrived in order to receive a second item. Sellers scam competitors by leaving a bad review on their product page and upvoting the one-star review to hurt their search position. Influencers promising heaps of passive income through easy Amazon sales leave their followers with storage units full of unsold inventory when they find out the process is a lot less passive than they were led to believe. Phishing scams are all over the place. It may sound like a lot of money to dole out, but the gaming of Amazon reviews can be big business: According to an analysis by the e-commerce consultant Pattern, a one-star increase on an Amazon listing can pump up sales by as much as 26 percent, which is why so many sellers are juking the stats. According to the fraudulent-review-detection service Fakespot, around 42 percent of 720 million Amazon reviews assessed in 2020 were bogus. The review fraud is not distributed equally - with more scams in the $15 to $40 range of products, where brand names aren't a necessity. Think home goods and cheap-ish tech products that consumers don't expect to last forever. "When we look at categories where you can start drop-shipping a product and slapping on a logo and competing with other people, those have a lot of fraud," says Saoud Khalifah, founder of Fakespot. The most fraud-proof sector? "Books. You cannot fake a really detailed review talking about a book."

Fraudulent reviews are hardly the only scheme on Amazon. Buyers scam sellers by claiming their package never arrived in order to receive a second item. Sellers scam competitors by leaving a bad review on their product page and upvoting the one-star review to hurt their search position. Influencers promising heaps of passive income through easy Amazon sales leave their followers with storage units full of unsold inventory when they find out the process is a lot less passive than they were led to believe. Phishing scams are all over the place. It may sound like a lot of money to dole out, but the gaming of Amazon reviews can be big business: According to an analysis by the e-commerce consultant Pattern, a one-star increase on an Amazon listing can pump up sales by as much as 26 percent, which is why so many sellers are juking the stats. According to the fraudulent-review-detection service Fakespot, around 42 percent of 720 million Amazon reviews assessed in 2020 were bogus. The review fraud is not distributed equally - with more scams in the $15 to $40 range of products, where brand names aren't a necessity. Think home goods and cheap-ish tech products that consumers don't expect to last forever. "When we look at categories where you can start drop-shipping a product and slapping on a logo and competing with other people, those have a lot of fraud," says Saoud Khalifah, founder of Fakespot. The most fraud-proof sector? "Books. You cannot fake a really detailed review talking about a book."