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And remember, in addition to blog earnings varying dramatically, blogs are also businesses that pay expenses, taxes, government fees, payroll, marketing, and so on. There's a lot that's bad about affiliate marketing too. For example, someone can be influenced by a blogger online, then go into the store to make their purchase, by which the blogger won't get a commission. Brands/companies can also change the terms of the program, so bloggers may put in a lot of work creating content upfront, only to have the commissions reduced dramatically (or completely canceled). Both of these have been fairly common in my experience.