This comes following an initial investigation dating back to May 2020, which assessed a number of internal systems and processes for identifying and dealing with fake reviews. The CMA will now begin the process of gathering more information from both firms to determine whether or not the law has been broken. Commenting on the CMA's announcement, Rocio Concha, Which? director of policy and advocacy, said: "We have repeatedly exposed fake reviews on websites including Amazon and Google, so this investigation is a positive step. The CMA must now move swiftly towards establishing whether these companies have broken the law.
This comes following an initial investigation dating back to May 2020, which assessed a number of internal systems and processes for identifying and dealing with fake reviews. The CMA will now begin the process of gathering more information from both firms to determine whether or not the law has been broken. Commenting on the CMA's announcement, Rocio Concha, Which? director of policy and advocacy, said: "We have repeatedly exposed fake reviews on websites including Amazon and Google, so this investigation is a positive step. The CMA must now move swiftly towards establishing whether these companies have broken the law.
