You may find it interesting that 61% of TikTok users have engaged in e-commerce behaviors on the social media platform, according to a 2022 TikTok Marketing Science Global Shopping Ad Products Study. And 48% of TikTok users are interested in shopping on or from TikTok in the next three months. All this to say, there are people ready to spend money on TikTok, and brands are often ready to pay content creators who can connect them to said customers.
"It's an incredible way to drive traffic to other channels - to your website, to your email list or to your YouTube channel," says Keira Jones (thekeirajones), a Phoenix-based TikToker who also manages and advises brands on the platform.
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